Echoes of Earth 2023
In 2023, Echoes of Earth introduced their Minicert edition, and I joined the festival as a Creative Designer. The Minicert concept was designed to spotlight local biodiversity within India’s urban landscapes. As part of this initiative, the renowned British band “The Cinematic Orchestra” toured with Echoes. Below are the assets created to represent and enhance the festival's brand identity.
The design concept embraces simplicity, using delicate illustrations to draw focus to the heart of the narrative—biodiversity. In sprawling urban landscapes, where rapid urbanization has stripped away nature's richness, life persists in fragile fragments. The lines encircling the band members mimic the inner rings of a felled tree—each groove a quiet chronicle of time, resilience, and loss. Yet, amidst these echoes of absence, tender leaves emerge, reaching out as symbols of regrowth and quiet hope, whispering the eternal cycle of life.
Event Infographics
The Minicert events featured conversations and workshops dedicated to emphasizing the significance of conserving local flora and fauna. The assets showcased here are thoughtfully illustrated and designed to celebrate and highlight the unique biodiversity of the region at the heart of these discussions.
Artist Introductions for Social Media
The following assets were developed throughout the process of shaping the final outcome. They draw inspiration from the illustrations crafted by artist Rambutan for Echoes' 2022 edition, with additional elements personally illustrated and designed by me to seamlessly align with the vision of this edition.
These are the design directions I developed to provide the client with distinct voices to choose from. The process was challenging, as the client’s brief continued to evolve with each meeting, making it difficult to settle on a clear direction.
Mockups for Artist Introduction
